“There’s always a solution.”
It’s the Creative Director mantra and multi-tool I bring to every brief.
Where research, applied curiosity and listening work in sync, honing craft and original thinking into real-world outcomes for real people.
What I Do
I’m a creative, artist and writer who designs audience-first communication systems that turn complex ideas into clear, engaging, usable experiences.
My work spans publishing, digital, music, film, fitness, youth media, science, events and interactive storytelling.
I create across art direction, design, motion, writing and sculpture, a hybrid practice rooted in visual storytelling.
It’s about making things you can see, touch, feel and be part of.
How I Work
Every project blends analogue and digital, humour and critique, and craft with outcome.
My focus is on designing for real-world (and future) use, creating work that sparks participation while delivering clarity, understanding and impact.
This means understanding audience context deeply, then building visual and narrative systems that feel native to their world while delivering clarity, meaning and impact.
The philosophy of content shaping form (cheers, Saul Bass) guides everything I do.
That, and the legacy of my Irish seanchaí roots: ask the right questions, listen closely, and tell captivating stories.
Why It Matters
This isn’t about decoration. It’s about meaning.
About where information, technology, touch and imagination work in synch, for everyone. This approach helps organisations communicate clearly, inspire action, and create lasting engagement rather than momentary attention.
It’s where:
• everyday people achieve life-long goals
• creative experiments that turn imagination into tangible experience
• the inspiration of NASA ignites stories, new adventures and universal creativity
Phorestt Phyre
Phorestt Phyre is my creative moniker and the umbrella for my experimental and cross-disciplinary work, an outlet and identity inspired by hip-hop’s alchemy.
It’s about flipping the everyday, remixing the overlooked, and creating something unforgettable.
Through play, experimentation and craft.
In Progress…
A new site is coming, plus:
• Chippy Chats: A short-form film inspired by empathy, AI, bias, and thinking differently
• Nocturne: A dynamic font that sprouts foliage as it grows
• PhyreCards: A visual essay series built around social learning, motion, and insight
Ideation / Concept Development / Visual Identity / Marketing / Promotional / Branding / Campaigns / Logo Design / Typography / Editorial Design / Advertorial Design / Books / Data Presentation / Reports / Digital / Pitch Decks / Product Development / Product Design / Creative Solutions / Display / Wayfinding / Exhibition / Experiential / Specialist Print Production / Illustration / Painting / Sculpting / Wood Carving / Printing / Sewing / Photography / Retouching / Image Manipulation / Storytelling / Content Creation…