I am the Phyrestarter
Creating the stories you can see, touch, feel, and be part of, together.
Art direction, design, motion, writing, sculpture: a hybrid of formats that explore where information, technology, tactility and imagination work in synch for all.
Where everyday people achieve life-long goals.
Where celebrations are built.
Where wooden astronauts come alive.
Where fonts grow.
Where the future greats are written about.
Where the inspiration of NASA ignites brands, new adventures and universal creativity.
My work spans analogue and digital, humour and critique, craft and results. Designed to ignite inspiration, create participation, and make the future real for everyone.
Chief of Pyro
Steve: Art Director, Artist, and Writer.
I’ve created work across publishing, digital, music, film, fitness, youth media, science, event and interactive storytelling. Led by the belief that how something feels and inspires, matters as much as how it functions.
The philosophy of content shaping form (cheers, Saul Bass) guides everything I make. That, and the legacy of my Irish seanchaí roots: ask the right questions, listen closely, and tell captivating stories.
Phorestt Phyre
A creative moniker inspired by hip-hop’s alchemy.
How the everyday can be flipped, remixed, and made unforgettable through blending play, fun, and the bespoke.
To be continued…
A new site is coming, just like the projects.
Work in progress include:
• Chippy Chats: A short-form film inspired by empathy, AI, bias, and thinking differently
• Nocturne: A dynamic font that sprouts foliage as it grows
• PhyreCards: A visual essay series built around social learning, motion, and insight
Ideation / Concept Development / Visual Identity / Marketing / Promotional / Branding / Campaigns / Logo Design / Typography / Editorial Design / Advertorial Design / Books / Data Presentation / Reports / Digital / Pitch Decks / Product Development / Product Design / Creative Solutions / Display / Wayfinding / Exhibition / Experiential / Specialist Print Production / Illustration / Painting / Sculpting / Wood Carving / Printing / Sewing / Photography / Retouching / Image Manipulation / Storytelling / Content Creation…