What I Do

I’m an Art/Creative Director, Artist and Writer.


My work spans publishing, digital, music, film, fitness, youth media, science, events and interactive storytelling.

I create across art direction, design, motion, writing and sculpture. A hybrid practice rooted in visual storytelling.


It’s about making things you can see, touch, feel and be part of.

How I Work

Every project blends analogue and digital, humour and critique, craft and outcome.


My focus is on making the future real through design that ignites inspiration and sparks participation.

The philosophy of content shaping form (cheers, Saul Bass) guides everything I do.


That, and the legacy of my Irish seanchaí roots: ask the right questions, listen closely, and tell captivating stories.

Why It Matters

This isn’t about decoration. It’s about meaning.

About where information, technology, touch and imagination work in synch, for everyone.

It’s where:

• everyday people achieve life-long goals

• wooden astronauts come alive

• fonts grow

• and the inspiration of NASA ignites brands, new adventures and universal creativity

Phorestt Phyre

Phorestt Phyre is my creative moniker, an outlet and identity inspired by hip-hop’s alchemy.


It’s about flipping the everyday, remixing the overlooked, and creating something unforgettable.


Through play, experimentation and craft.

In Progress…

A new site is coming, plus:

• Chippy Chats: A short-form film inspired by empathy, AI, bias, and thinking differently

• Nocturne: A dynamic font that sprouts foliage as it grows

• PhyreCards: A visual essay series built around social learning, motion, and insight

Ideation / Concept Development / Visual Identity / Marketing / Promotional / Branding / Campaigns / Logo Design / Typography / Editorial Design / Advertorial Design / Books / Data Presentation / Reports / Digital / Pitch Decks / Product Development / Product Design / Creative Solutions / Display / Wayfinding / Exhibition / Experiential / Specialist Print Production / Illustration / Painting / Sculpting / Wood Carving / Printing / Sewing / Photography / Retouching / Image Manipulation / Storytelling / Content Creation…