Overview /
Early-stage BBC CBeebies properties were developed into fully realised visual worlds through pitch materials, character systems and educational frameworks designed to communicate both creative potential and learning value. The work involved taking loose concepts and narrative direction and giving them clear visual structure, tone and personality.
Each project needed to feel imaginative and emotionally engaging for young audiences, while also remaining organised and easy to understand for commissioners and funding partners. The aim was to make imaginative worlds legible to decision-makers while preserving emotional magic for children, helping turn early ideas into tangible, production-ready propositions.
Alongside the projects shown here, additional development work was delivered under NDA for other in-progress CBeebies properties.
Role /
Led creative direction, visual development and publishing design for in-development BBC CBeebies IP, creating pitch books, presentation decks and supporting assets used to secure production backing. Responsible for translating early-stage concepts into cohesive visual worlds across editorial, character, environmental and educational materials, working closely with producers, writers and development teams to shape how each property was presented to broadcasters and investors.
Brief /
Create compelling development materials for in-progress BBC CBeebies properties that could clearly communicate concept strength, character appeal and educational intent to commissioners and funding bodies. The work needed to support early-stage ideas by giving them visual clarity, narrative structure and a defined audience proposition.
Each project required a careful balance between imagination and legibility. Materials had to feel playful and emotionally engaging for preschool audiences, while also demonstrating hooking story engines, repeatable formats and meaningful learning outcomes for decision-makers reviewing the projects.
