Overview /

The evolution of early-stage BBC CBeebies properties into structured visual ecosystems and educational frameworks.

This process involved the translation of abstract narrative concepts into tangible visual architectures, designed to communicate both creative potential and long-term educational value.

The strategic focus lay in engineering imaginative worlds that remained legible to commissioners and investors while preserving the emotional "magic" required for preschool engagement.

Role /

Creative lead for visual development and IP prototyping across in-development CBeebies properties. Responsibilities included the orchestration of pitch books and presentation frameworks used to secure production backing.

This required the translation of early-stage concepts into cohesive visual worlds, encompassing character systems, environmental design, and educational modelling, while maintaining close alignment with producers and writers.

Brief /

The engineering of development materials for in-progress CBeebies IPs to demonstrate concept strength and educational intent to global broadcasters.

The requirement was to provide early-stage ideas with visual clarity and narrative structure, balancing preschool-appropriate aesthetics with rigorous evidence of learning outcomes for decision-makers reviewing the project's viability.

Titch Hikers Character & World Guide

Custom CBeebies book introducing the Titch Hikers universe, with character profiles, environments and a bespoke shaped format echoing the series’ visual language.

Interactive Storyworld Activity Pages

Activity-led spreads including a build-your-own Eiffel Tower cut-out, supporting the show’s globe-trotting adventures through hands-on learning.

The Numtums World & Learning Deck

iPad presentation spreads introducing The Numtums characters, story world and early numeracy learning goals for CBeebies development and pitching.

The Solution /

The construction of distinctive visual identities and publishing-style prototyping systems for multiple IPs, including Titch Hikers (later evolved into Go Jetters) and The Numtums.

For Titch Hikers, the design emphasised global geography through bold, modular world-building and interactive visual metaphors.

For The Numtums, the logic centred on early numeracy, utilising Cognitive Scaffolding and character-led layouts to embed number recognition within the narrative flow.

These systems successfully translated abstract development seeds into production-ready visual frameworks, facilitating stakeholder buy-in for audience appeal and educational validity.

Overview /

The evolution of early-stage BBC CBeebies properties into structured visual ecosystems and educational frameworks.

This process involved the translation of abstract narrative concepts into tangible visual architectures, designed to communicate both creative potential and long-term educational value.

The strategic focus lay in engineering imaginative worlds that remained legible to commissioners and investors while preserving the emotional "magic" required for preschool engagement.

Role /

Creative lead for visual development and IP prototyping across in-development CBeebies properties. Responsibilities included the orchestration of pitch books and presentation frameworks used to secure production backing.

This required the translation of early-stage concepts into cohesive visual worlds, encompassing character systems, environmental design, and educational modelling, while maintaining close alignment with producers and writers.

Brief /

The engineering of development materials for in-progress CBeebies IPs to demonstrate concept strength and educational intent to global broadcasters.

The requirement was to provide early-stage ideas with visual clarity and narrative structure, balancing preschool-appropriate aesthetics with rigorous evidence of learning outcomes for decision-makers reviewing the project's viability.

The Solution /

The construction of distinctive visual identities and publishing-style prototyping systems for multiple IPs, including Titch Hikers (later evolved into Go Jetters) and The Numtums.

For Titch Hikers, the design emphasised global geography through bold, modular world-building and interactive visual metaphors.

For The Numtums, the logic centred on early numeracy, utilising Cognitive Scaffolding and character-led layouts to embed number recognition within the narrative flow.

These systems successfully translated abstract development seeds into production-ready visual frameworks, facilitating stakeholder buy-in for audience appeal and educational validity.

The Results /

Successful progression of multiple IPs through high-stakes development stages

Production backing secured for projects including Titch Hikers

Titch Hikers subsequently commissioned and broadcast internationally as Go Jetters

Successful translation of abstract learning outcomes into tangible visual assets

BBC CBeebies — Children’s IP Development & Visual Direction

Overview /

The evolution of early-stage BBC CBeebies properties into structured visual ecosystems and educational frameworks.

This process involved the translation of abstract narrative concepts into tangible visual architectures, designed to communicate both creative potential and long-term educational value.

The strategic focus lay in engineering imaginative worlds that remained legible to commissioners and investors while preserving the emotional "magic" required for preschool engagement.

Role /

Creative lead for visual development and IP prototyping across in-development CBeebies properties. Responsibilities included the orchestration of pitch books and presentation frameworks used to secure production backing.

This required the translation of early-stage concepts into cohesive visual worlds, encompassing character systems, environmental design, and educational modelling, while maintaining close alignment with producers and writers.

Brief /

The engineering of development materials for in-progress CBeebies IPs to demonstrate concept strength and educational intent to global broadcasters.

The requirement was to provide early-stage ideas with visual clarity and narrative structure, balancing preschool-appropriate aesthetics with rigorous evidence of learning outcomes for decision-makers reviewing the project's viability.

The Solution /

The construction of distinctive visual identities and publishing-style prototyping systems for multiple IPs, including Titch Hikers (later evolved into Go Jetters) and The Numtums.

For Titch Hikers, the design emphasised global geography through bold, modular world-building and interactive visual metaphors.

For The Numtums, the logic centred on early numeracy, utilising Cognitive Scaffolding and character-led layouts to embed number recognition within the narrative flow.

These systems successfully translated abstract development seeds into production-ready visual frameworks, facilitating stakeholder buy-in for audience appeal and educational validity.

The Results /

Successful progression of multiple IPs through high-stakes development stages

Production backing secured for projects including Titch Hikers

Titch Hikers subsequently commissioned and broadcast internationally as Go Jetters

Successful translation of abstract learning outcomes into tangible visual assets