Design & Visual Storytelling...
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BBC Worldwide

BBC Worldwide
Disney / Doctor Who Adventures

 

The Role /

Art Direction / Editorial / Marketing / Branding / Campaign Development / Advertorial / Digital / Pitch / Logo Design / Typography / Illustration / Retouching / Image Manipulation / Creative Solutions / Packaging / Product Development / Product Design / Specialist Print Production /

Art Direction / Editorial / Marketing / Branding / Campaign Development / Advertorial / Digital / Pitch / Logo Design / Typography / Illustration / Retouching / Image Manipulation / Creative Solutions / Packaging / Product Development / Product Design / Specialist Print Production /

 

The Brief /

To take art direction of the entire Disney portfolio and other BBC titles such as Doctor Who Adventures, creating a constant flow of dynamic, trend leading (not following) designs, iterative redesign to encapsulate the exciting content, and represent it in an equally energetic manner across all touch points. Encouraging growth in readership and partnerships.

 
 

The Solution /

Conceptualised and created assets for 360° marketing treatments and dynamic design visual language/tone across all titles/outlets, and liaised with the marketing department to develop all marketing collaboration projects for commercial clients.

 
 

The Results /

31% Increase in Doctor Who Adventures Readership

£97K In Additional Revenue

Developed 5 Titles