Overview /
The strategic requirement for BBC Worldwide and Disney was the engineering of licensed publishing systems capable of cutting through a saturated children’s market while adhering to globally recognised brand frameworks.
Each title required a distinct, age-appropriate narrative identity that remained secondary to the strict licensing guardrails of the parent IP.
The challenge lay in creating visually dynamic, commercially resilient design systems that could scale across covers, features, and physical retail environments without compromising brand logic or editorial clarity.
Role /
Strategic lead for visual identity and brand guardianship across a portfolio of high-profile licensed titles.
Responsibilities included the orchestration of each publication’s visual language to match specific audience segments while ensuring absolute alignment with global brand standards.
This required close collaboration with cross-functional teams, including external Disney brand representatives and approved artists, to navigate complex stakeholder approvals and deliver market-leading products.
Brief /
The development of a modular art direction framework for screen-based IPs, including Doctor Who Adventures and Disney publications.
The objective was to translate cinematic excitement into engaging, structured print formats that appealed to distinct user groups within a highly competitive retail landscape.
The framework had to balance innovation and energy with the rigid constraints of global brand guidelines.
