Overview /
BBC Worldwide and Disney needed licensed publishing design that could cut through a crowded children’s market while staying true to globally recognised brands. Each title had to feel distinct, exciting and age-appropriate, yet still sit confidently within strict brand and licensing frameworks.
The challenge was to create visually dynamic, commercially strong design systems that could stretch across covers, features, promotions and retail environments without losing clarity or brand integrity.
The result was a bold, high-energy visual approach that brought the worlds of Doctor Who, Pixar and Disney to life on the page. Through expressive typography, cinematic layouts and character-led storytelling, the work turned licensed publishing into an immersive, collectable experience that felt as entertaining as the content itself.
Role /
Creative lead across visual identity, cover design, and key marketing assets for multiple BBC Worldwide and Disney licensed titles. Responsible for shaping each publication’s visual language while maintaining strict brand integrity across different audiences and age groups.
Worked closely with editorial, marketing, licensing teams and external stakeholders, including Disney brand representatives and approved artists, to deliver commercially strong, visually distinctive products aligned with global brand standards.
Brief /
Develop dynamic, market-leading art direction across a portfolio of licensed titles including Doctor Who Adventures and Disney publications. Each brand needed to stand out in a highly competitive children’s and family publishing market, appeal to distinct audience segments, and translate screen excitement into engaging print formats.
The challenge was to balance strict brand guidelines with the need for innovation, energy, and strong retail presence across covers, features, promotions, and covermount products.
