Overview /
The Kerrang! Awards are one of the UK’s most iconic music events, where rock culture, spectacle and attitude collide. For this edition, the brief was to hijack the visual language of royal ceremony and drag it headfirst into a full-volume metal rebellion, reimagining the Queen’s Diamond Jubilee through a loud, anarchic rock lens.
The challenge was to balance parody with power. The identity needed to feel theatrical and irreverent for fans, while still delivering the scale and credibility expected of a major national awards show. The result was a gothic, regal visual system that fused crowns, crests and pageantry with raw energy, rolling out across campaign, environment and live event design.
Role /
Led art direction and design across identity, campaign and live event touchpoints. Developed the core mark and full visual system, establishing a bold gothic-regal language that could flex from announcement graphics to large-scale physical environments.
Rolled the identity out across print, digital, motion, signage, stage design and on-site branding, shaping how the event looked and felt from first reveal through to the live show itself.
Brief /
Create a Kerrang! Awards identity that remixed the Queen’s Diamond Jubilee through a punk and rock lens. It needed to feel bold, theatrical and unmistakably Kerrang!, while still working as a coherent campaign system across pre-event promotion, venue environment and live production.
