The Role /

The Brief /

Create 360°campaign assets for a spectacular weekend celebrating the cinematic universe, with world class actors and directors joining Empire, the world's biggest movie magazine. Premieres, star guests, first-look screenings, masterclasses, workshops, parties, talks, special events and more presented by American Airlines and in conjunction with AEG Europe.

The Solution /

Maintaining and advancing the distinct bold and brave personality that Empire has built up over the years, in a seamless cohesion with sponsorship placement, providing clarity at all experiential site-wide touch points, for an incredibly broad spectrum of events.

The Results /

3 Days

36 Events

11K Film Fans