Overview /
High-profile titles such as MOJO, Empire, and Kerrang! require a sophisticated balance of brand authority and cultural resonance.
The strategic challenge lay in engineering editorial features and promotional systems that matched established user mental models while maintaining visual innovation.
By translating complex cultural narratives into structured, high-utility layouts, the work ensured that content remained emotionally resonant, navigable, and authoritative across music, film, and live event sectors.
Role /
Creative direction and visual narrative orchestration across a portfolio of high-visibility editorial brands and special projects.
Responsibilities included establishing the visual strategy for complex feature architecture and cross-channel marketing collateral, ensuring every output balanced high-level creative ambition with editorial logic and stringent brand guardianship.
Brief /
The development of bespoke, multi-platform design systems for major editorial brands and live cultural environments. The requirement was to capture the distinct "soul" of each publication while delivering high-impact, clear communication across saturated print, digital, and physical touchpoints.
