Overview /

Runner’s World partnered with Renault to help runners of all abilities prepare for and complete the London Marathon. The challenge was to combine trusted editorial coaching with meaningful sponsor presence, creating a campaign that supported performance while still feeling inclusive, credible and genuinely motivating.

The work had to live comfortably across content, communications and live race environments, ensuring runners encountered the same clear, supportive voice from early training advice through to race day itself.

Role /

Creative direction and visual development for the Runner’s World X Renault marathon partnership. Responsible for shaping the campaign identity and applying it across editorial training features, promotional materials, pacing team branding, vehicle graphics, and event-facing assets, ensuring sponsor integration felt native within the Runner’s World performance-led world.

Brief /

Develop a cohesive partnership campaign that inspired runners to train smarter, race stronger, and achieve personal bests at the London Marathon. The work needed to balance credible expert guidance with clear Renault branding, supporting participants through structured training content, pacing teams, and race-day presence.

Pace Team Runners & On-Course Presence

Runner’s World Pace Team participants gathered ahead of the event, surrounded by branded pacing flags designed as highly visible motivational markers on the course. The system combined clear time targets with bold colour coding, turning wayfinding into an energising, confidence-building feature of the live race environment.

Partnership Identity & Pace Team System

Core visual identity and campaign system for the Runner’s World x Renault London Marathon partnership. The Pace Team branding, editorial training content, and event-facing assets worked together to support runners of all abilities, combining expert performance guidance with integrated sponsor presence across media and race environments.

Live Event Activation & Community Engagement

On-course moments from the London Marathon partnership, showing the Pace Team identity in action. Branded pacing flags, runner support, and high-visibility course presence translated the editorial training narrative into a tangible race-day experience, reinforcing Runner’s World’s role as both coach and companion from preparation through to finish line.

The Solution /

Created a distinct partnership identity, centred around the Runner’s World Pace Team system, that positioned Renault as an active supporter of runners’ goals rather than a passive sponsor. The visual language emphasised motion, progression, and measurable performance, reinforcing the journey from training to finish line.

Delivered a joined-up creative system spanning editorial training features, pacing team graphics and kit, promotional materials, and event-facing assets including branded vehicles and on-site presence. By embedding Renault branding within practical guidance such as pacing strategies and training support, the campaign maintained editorial credibility while giving the partner clear, context-driven visibility.

This integration across print, digital, and live environments ensured runners encountered a consistent visual and motivational framework from preparation through to race day.

Overview /

The work had to live comfortably across content, communications and live race environments, ensuring runners encountered the same clear, supportive voice from early training advice through to race day itself.

Role /

Brief /

The Solution /

This integration across print, digital, and live environments ensured runners encountered a consistent visual and motivational framework from preparation through to race day.

The Results /

209 New Medal Winners

31% Increase in Brand Awareness

Runner’s World / Renault London Marathon — Event Partnership Campaign & Branding

Overview /

The work had to live comfortably across content, communications and live race environments, ensuring runners encountered the same clear, supportive voice from early training advice through to race day itself.

Role /

Brief /

The Solution /

This integration across print, digital, and live environments ensured runners encountered a consistent visual and motivational framework from preparation through to race day.

The Results /

209 New Medal Winners

31% Increase in Brand Awareness