Overview /
The partnership between Runner’s World and Renault was engineered to support runners through the end-to-end journey of the London Marathon. The strategic challenge lay in merging trusted editorial coaching with a high-visibility sponsor presence, ensuring the campaign felt credible and performance-led rather than purely promotional.
The visual and narrative logic had to remain consistent across multiple touchpoints, from initial digital training programmes to the high-stakes physical environment of race day, providing a clear, supportive voice for participants of all abilities.
Role /
Creative direction and systemic development for the Runner’s World x Renault marathon ecosystem. Responsible for defining the partnership identity and overseeing its application across editorial features, promotional assets, pacing team branding, and large-scale environmental graphics.
This required stringent brand guardianship to ensure sponsor integration felt native within a high-performance editorial world.
Brief /
The delivery of a cohesive partnership framework designed to inspire smarter training and stronger racing outcomes. The requirement was to balance expert-led guidance with clear Renault brand visibility, supporting a seamless participant journey through structured content and physical on-site presence.
