The Role /

The Brief /

Ideate, design and craft a distinct identity for Black Spot Press, Vienna, for renowned Irish fine art master printer, Tom Phelan.

The Solution /

Encapsulating the entire movement and creation of a fine art print, the thought process, structure of the machine, roll of the press, etching marks, flow of colour and the resulting textures, were all detailed in many consultations, with the supportive knowledge about the client’s admiration of the rough ‘n ready inventive DIY punk raw approach to visuals. That natural evolution and journey of a print, and home made poster stencils became embodied in the logo itself.

The Results /

“Knowing my background in punk, my love of the DIY aesthetic, and as a visual artist that could be considered ‘old-school’, Steve delivered something modern, but street. An up-to-date subculture stencil design, which fitted perfectly with me and my studio philosophy.” 
Tom, Black Spot Print