Overview /

Gilligan Moss needed a visual identity that could carry the feeling of their euphoric, rave-inspired sound into the real world. The challenge was to make music you feel in your chest become something you could see, wear, and recognise instantly, whether on a dancefloor, a T-shirt, or a digital screen.

The result was a bold, joy-driven brand world rooted in the optimism and togetherness of early rave culture, reimagined for a modern electronic music audience. Every element was designed to echo that hands-in-the-air moment: colour, symbol, and typography working together to turn sound into shared visual energy.

Role /

Creative direction and design across the project’s full visual identity. Responsible for developing the core brand concept, logo and badge system, artwork direction, merchandise design, and digital visuals. Oversaw how the identity translated from music artwork into wearable culture and live audience energy.

Brief /

Develop a logo, visual identity, and merchandise for electronic duo Gilligan Moss. Their sound, influenced by early 90s rave and feel-good dance culture, needed a visual language that captured joy, movement, and collective experience without feeling nostalgic or pastiche.

Solution /

The identity reimagined the iconic rave “smiley” through a custom ‘Gilli’ badge, a hands-in-the-air character symbolising music, freedom, and shared euphoria.

This emblem became the heart of a flexible brand system spanning bold logos, vibrant colour palettes, energetic compositions, and layered, portal-style graphics that echoed the immersive feeling of dance music.

From cover artwork to merchandise, every element was designed to feel wearable, shareable, and emotionally connected to the crowd experience, turning the brand into something fans could embody, not just observe.

Results /

Shortlisted, with the identity recognised for its strong alignment with the duo’s sound and cultural references.