Overview /
Runner’s World’s decades of trusted running expertise were brought together into a single, contemporary book designed to guide readers of all abilities. The challenge was not simply to compile information, but to translate a vast archive of training knowledge, medical guidance and performance advice into a format that felt clear, motivating and genuinely usable.
The design balanced authority with approachability, using strong visual hierarchy, considered pacing and accessible language to help complex guidance feel structured and easy to act on across 228 pages.
Role /
Art direction, design and visual system development for a large format instructional book. Responsible for establishing the overall visual language, typographic hierarchy and layout framework, then applying this consistently across feature openers, step by step training guidance, injury clinics, nutrition advice and performance plans.
Worked closely with editorial, picture and production teams to ensure clarity of communication remained the priority while maintaining a bold, energetic visual tone aligned with Runner’s World’s brand.
The Brief /
Transform Runner’s World’s extensive editorial expertise into a standalone book that would feel contemporary, motivating and easy to navigate for runners at every stage, from beginners to experienced athletes. The content needed to be structured for clarity, with strong visual guidance supporting practical, real world application.
