The Role /

/ Art Direction / Marketing / Branding / Advertorial / Editorial / Experiential / Digital / Pitch / Logo Design / Typography / Creative Solutions / Print Production

The Brief /

Runner's World Magazine has been recognised worldwide for 40+ years as the leading authority on running. All this extensive knowledge was to be collected in a standalone book, covering all abilities. It needed to be contemporary, exciting, motivating and have clarity of information.

The Solution /

Taking the collective wisdom of decades of on the running trail experience, research and results, and combining that with dynamic imagery, typography, infographics, illustration and design, encouraging movement throughout the book and onto the road, to health and wellbeing.

The Role /

The Brief /

Runner's World Magazine has been recognised worldwide for 40+ years as the leading authority on running. All this extensive knowledge was to be collected in a standalone book, covering all abilities. It needed to be contemporary, exciting, motivating and have clarity of information.

The Solution /

Taking the collective wisdom of decades of on the running trail experience, research and results, and combining that with dynamic imagery, typography, infographics, illustration and design, encouraging movement throughout the book and onto the road, to health and wellbeing.

The Results /

228 Pages

12% Sales Growth

1000+ Expert Tips

Runner's World Book

The Role /

The Brief /

Runner's World Magazine has been recognised worldwide for 40+ years as the leading authority on running. All this extensive knowledge was to be collected in a standalone book, covering all abilities. It needed to be contemporary, exciting, motivating and have clarity of information.

The Solution /

Taking the collective wisdom of decades of on the running trail experience, research and results, and combining that with dynamic imagery, typography, infographics, illustration and design, encouraging movement throughout the book and onto the road, to health and wellbeing.

The Results /

228 Pages

12% Sales Growth

1000+ Expert Tips