Overview /
The consolidation of Runner’s World’s extensive archive into a contemporary, user-centric knowledge product. The strategic challenge was the translation of high-density training knowledge, medical guidance, and performance advice into a navigable format that remained motivating and accessible for a wide range of user abilities.
Success relied on balancing brand authority with absolute clarity, using Information Architecture and considered pacing to help complex performance advice feel structured and actionable across 228 pages.
Role /
Art direction and systemic design development for a large-format instructional guide. Responsibilities included establishing the typographic hierarchy and layout framework, ensuring consistency across diverse content types, from anatomical explainers to complex performance plans.
Collaboration across editorial and production teams was prioritised to maintain a high-energy tone while ensuring clarity of communication served as the primary driver of the design.
The Brief /
The conversion of an extensive editorial archive into a standalone knowledge guide designed to support runners at every stage of development.
The content required a structure that supported rapid comprehension and real-world application, ensuring the brand's expertise was both authoritative and easy to navigate for users ranging from novices to experienced athletes.
