Overview /

Working across Men’s Health, Women’s Health, and Runner’s World required a constant shift in tone, pace, and visual language while maintaining a high-volume editorial and commercial output. Each brand speaks to distinct motivations and mindsets, and those differences had to remain visible even under tight production timelines.

Every project began with a fast, focused immersion in the brand’s world, audience, and editorial voice, ensuring decisions from hierarchy to imagery grew naturally from each title’s identity.

Role /

Creative direction and campaign development within Hearst Creative Solutions. Shaping commercially driven 360° campaigns for major health, fitness, and luxury brands across print, digital, and experiential platforms. Responsibilities included cross-team collaboration, stakeholder interaction, and stringent brand guardianship.

Brief /

The delivery of scalable, insight-led creative solutions that could flex across editorial, commercial partnerships, and rapid production timelines while maintaining distinct brand identities.

Solution /

The development of modular visual and messaging systems allowed each brand to maintain its core identity during fast-moving commercial cycles. By translating editorial tone and partner objectives into flexible "Style Bibles" and toolkits, production remained efficient without compromising creative quality.

This systems-led approach spanned everything from branded content to large-scale experiential rollouts, ensuring the "human insight" remained at the heart of the process even at high velocity.

Results /

130+ Commercial Clients Supported

11% Profit Growth contribution

£500,000+ Revenue Boost generated