Overview /

Working across Men’s Health, Women’s Health and Runner’s World meant constantly shifting tone, pace and visual language while maintaining heavy editorial and commercial output. Each brand speaks to different motivations and mindsets, and that difference had to remain visible even under tight timelines.

Every project began with fast, focused immersion in each brand’s world, audience and editorial voice. That understanding shaped decisions from hierarchy to imagery, ensuring solutions grew naturally from each title’s identity and helped audiences engage with content, partnerships and campaigns in a way that felt clear, relevant and authentic.

Role /

Led creative direction and campaign development within Hearst Creative Solutions. Developing and shaping commercially driven 360° campaigns for major health, fitness, lifestyle and luxury brands across print, digital and experiential platforms. Delivering in conjunction with cross-team collaboration, stakeholder interaction and stringent brand guardianship.

Brief /

Brands required scalable, insight-led creative multi-channel solutions that could flex across editorial, commercial partnerships and rapid production timelines while maintaining distinct identities.

Solution /

Built scalable creative frameworks that allowed each brand to maintain a distinct voice while operating within fast, commercially driven production cycles. Every project began with deep brand immersion, translating editorial tone, audience expectations and partner objectives into flexible visual and messaging systems.

Created modular sales and partner toolkits spanning pitch decks, media packs and cross-platform assets, enabling advertising partners to visualise opportunities quickly and clearly. By proactively working within established brand parameters, approvals were accelerated and production remained efficient without compromising creative quality.

This systems-led approach supported work across print, digital and experiential environments, from partnership promotions and branded content to event branding and large-scale visual rollouts for Men’s Health, Women’s Health and Runner’s World.

Results /

130+ Commercial Clients Supported

Contributed to 11% Profit Growth

£500,000+ Revenue Boost Generated