The Role /

Art Direction / Marketing / Branding / Reports / Advertorial / Data Presentation / Editorial / Experiential / Digital / Pitch / Logo Design / Typography / Illustration / Creative Solutions /

The Brief /

Create and advance 360°campaign assets for Men's Health Survival of the Fittest, the world's biggest urban obstacle course race, held annually at five events across the UK.

The Solution /

Build on the history of the gruelling 5km, 10km or Half Marathon, notorious for its bespoke and unique obstacles, showcase the punishing event, and the rigour/determination it takes to complete it. Curated cross platform fitness plans to make sure participants are ready to win.

The Role /

The Brief /

Create and advance 360°campaign assets for Men's Health Survival of the Fittest, the world's biggest urban obstacle course race, held annually at five events across the UK.

The Solution /

Build on the history of the gruelling 5km, 10km or Half Marathon, notorious for its bespoke and unique obstacles, showcase the punishing event, and the rigour/determination it takes to complete it. Curated cross platform fitness plans to make sure participants are ready to win.

The Results /

5 Days

22% Participant Growth

150,000+ Survivors