The Role /

The Brief /

With the world seemingly becoming more noisy and complicated by the second, the objective was to provide a calm, coherent and authoritative explanation of topical current affairs to young minds (8-14). Deliberately non-digital in focus, to encourage off screen related activities such as reading, creating, exploring, learning, via a vibrant, clear, friendly, inclusive weekly publication.

The Solution /

Design with clarity/legibility at it's core, via research and fact checked information, keeping representation as a central key, especially the wide spectrum of abilities, encouraging reader engagement, participation and actionable tasks via ever expanding campaigns and now multi-award winning brand.

The Results /

100,000+ Weekly Subscribers

Expanded to a US Edition

2023 PPA Children’s Brand of the Year