Design & Visual Storytelling...
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The Week Junior / The Week — Editorial Design System & Audience-Led Art Direction

The Week Junior / The Week

Editorial Design System & Audience-Led Art Direction

Overview /

Creative and editorial design leadership across The Week Junior and its parent title The Week, managing two distinct news ecosystems for differing user mental models.

Both titles rely on absolute clarity and trusted editorial voices, where the design architecture serves as the primary tool for credibility and cognitive accessibility.

For The Week Junior, the focus is on Cognitive Scaffolding: making complex global events navigable and reassuring for young minds without overwhelming the reader.

For The Week, the emphasis shifts to Information Density and Hierarchy, presenting global politics in a high-speed, structured format that respects the cognitive pace of an adult audience.

 

Role /

Lead Systems Architect and Art Director across print issues, features, and multi-platform visual storytelling systems. Responsibilities include establishing Information Architecture (IA), typographic systems, and cross-functional leadership, collaborating with editors and writers to ensure absolute alignment between complex global narratives and audience psychology.

 

Brief /

The Week Junior

To engineer a calm, trustworthy news environment for readers aged 8–14 that simplifies high-friction topics without oversimplification, balancing editorial authority with high-engagement visual cues.

The Week

To provide a concise, structured information system for time-poor users, supporting rapid comprehension and clear hierarchy for dense global news and politics.

 
 

The Solution /

I developed a system of Cognitive Scaffolding for The Week Junior, using a modular visual hierarchy and inclusive imagery to reduce interaction friction and news anxiety. For The Week, I implemented a restrained, system-led grid and disciplined typography to support an authoritative, highly digestible reading experience. Across both titles, the work demonstrates how visual systems must adapt to Behavioral Science, using language and design to build long-term trust rather than momentary attention.

 
 

The Results /

100,000+ Weekly Subscribers (TWJ)

22%+ Subscription Growth contributing to 2023 PPA Children’s Brand of the Year (TWJ

Successful Expansion into a US Edition (TWJ)

Recognized Authority and Reader Trust in a high-density, crowded media landscape (TW)