Design & Visual Storytelling...
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The Week Junior / The Week — Editorial Brand & Art Direction

The Week Junior / The Week

Editorial Brand & Art Direction

Overview /

Creative and editorial design leadership across The Week Junior and its parent title The Week, shaping two distinct but connected news brands for different generations of readers.

Both titles are known for balanced reporting, rigorous fact-checking and trusted editorial voices, and the design plays a key role in supporting that clarity and credibility.

For The Week Junior, the focus is on making complex global events clear, balanced and reassuring for young minds, using design to support understanding, curiosity and confidence without overwhelming the reader.

For The Week, the emphasis shifts to clarity, hierarchy and editorial discipline, presenting global news, politics and culture in a structured, highly readable format that respects the pace and expectations of an adult audience.

Across both titles, the aim is the same: make important information easier to understand, navigate and trust, whatever the reader’s age.

 

Role /

Editorial brand and art direction across print issues, features and visual storytelling systems. Responsibilities span layout design, image commissioning and selection, typography, information hierarchy, and close collaboration with editors and writers to ensure clarity, tone and audience alignment.

Work includes both the playful, curiosity-driven visual world of The Week Junior and the more structured, authority-led design language of The Week.

 

Brief /

The Week Junior

To create a calm, engaging and trustworthy news environment for readers aged 8–14. The design needed to simplify complex topics without oversimplifying them, balancing fun, colour and personality with editorial credibility and clarity.

The Week

To present global news, politics and culture in a concise, structured and highly legible format for time-poor adult readers. The design supports rapid comprehension, clear hierarchy and an authoritative but accessible tone.

 
 

The Solution /

For The Week Junior, design was used as a tool for reassurance and understanding. Strong visual hierarchy, clear information blocks, friendly typography and inclusive imagery helped young readers navigate serious topics without feeling overwhelmed. Playfulness was carefully controlled, supporting curiosity while maintaining journalistic credibility.

For The Week, the approach is more restrained and system-led. Grid structure, disciplined typography and carefully weighted imagery support a fast, digestible reading experience. The design foregrounds clarity and flow, ensuring that dense information remains approachable and logically organised.

Across both titles, the work demonstrates how editorial design must adapt to audience psychology, using visual language to build trust, not just attract attention.

 
 

The Results /

100,000+ Weekly Subscribers (TWJ)

Successful Expansion into a US Edition (TWJ)

2023 PPA Children’s Brand of the Year (TWJ)

Recognised for Clarity, Authority and Reader Trust in a Crowded Media Landscape (TW)